Failing to Plan is Planning to Fail
Most companies I speak with don’t have a written document of their marketing plan. They seem to think that because they have a plan in their head, they are somehow immune to planning.
I kindly point out that in marketing, it’s all about planning your funnel. Where does your business make money? When they call to speak with you? When they email you? When they visit? Every store has a unique money funnel, resulting in every business having a different business plan.
For instance, if a customer calling your on the phone is where you make sales, then you need to be funneling all your Internet traffic to a page that has a direct call to action for visitors to call your business, where you finish the sale with some one on one communication. You may have hated Billy May’s OxyClean commercials, but the call to action of “Call Now” is tried and true.
A blog is a great example of how to be informative, show authority in your industry, and to drive traffic to your webpage to get them to call you. There are literally hundreds (if not thousands) of ways to funnel traffic to where you make money.
Your plan is going to be unique for your business, but the important thing is to make sure that you have one that is written, well laid out, and designed to funnel all your advertising to one focal point that drives a call to action that makes you money.
Call The Dominator Now! Let’s discuss your money funnel, and get you the online traffic you deserve. 970-985-4192 (Thanks Billy Mays!)
