What BING bangs with: An overview

Posted on August 3 2009 by admin

A competitor in the world of search engine has arrived or one can say that a competitor with a fresh look and a new name has entered the market. Microsoft’s latest buzz, Bing is a vertical search engine that boasts about its much advanced online search potential and more relevant search results. Good promotion, great marketing and the brand name of Microsoft have helped Bing get instant attention and assessment as well. So, let us dig a little more deep and gauge the potential of Bing as a new advanced, 21st century search engine.

For beginning; pretty, comprehensible interface does much to please viewers. Besides being easy and simple, it offers a plethora of options on the left hand navigation menu, which are amusing enough to entice viewers to an extent. Using the technology from Power set (Microsoft acquired search Technology Company), Bing displays polished and distinguished versions of your search, down the left side of the page. Vertical or intelligent search results facilitate users chopping out all the inadequate and irrelevant search results, and thus saving a lot on your time and efforts. Bing search results present organic listings along with also images, videos, shopping, and travel sites.

One impressive addition that Bing has got in its bag is the ‘preview’ feature for online video. All you have to do is hover your mouse over the video and a bit of the clip will begin to play. Another thing that is worth mentioning is the option of “preview content”. Every user gets to catch a glimpse of the content by placing the mouse over the right hand area of the search results, from where a pop-up window will give a view of the site.

How Bing Manipulates Ranking

This is in fact, one thing that every SEO expert and Webmaster is inquisitive about. Since Bing’s release, various assessments and interpretations have been made. A few analyzers believe that Bing has its own unique approach and is very different from the already existing search engine algorithms. Recent reports suggest that Bing largely considers the domain age, i.e. the period for which your website has been around. Moreover, where Google values keyword-rich, widely distributed network of incoming links, Bing seems to hardly pay any heed to the same. On the other hand, page titles, text-heavy pages, and outbound links to other sites are important considerations for Bing, unlike other engines. However, till date, nothing that gives the exact picture of its ranking strategy has been evaluated and Bing still is a fresh search engine that is trying to get a position among the leading search engines.

Summarizing a few unique features of Bing

• Relevant Match: Bing summarizes your search result in an appropriate, intelligent manner.

• Immediate Response: It offers a one-click access to information displayed in the search results.
• Quality Resources: Offers good collection of resources of the particular site.

Smart Travel Rate Key: Users get to gauge color coded comparisons of hotel location, price and services.

• Left Hand Navigation Menu: Users can find intelligent changes in the Explorer Panel with every new search query, offering more specific tabs to classify your search. It also comprises of categories, including Related Search and Search History.

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