Traffic Generation: What Do SEO And MLM Lead Generation Have To Do With Each Other – Can You Afford Not To Find Out?
Do you ever get a feeling that the minute you master a marketing technique, the internet changes and you have to modify what you do accordingly? Well, that’s definitely the case with Search Engine Optimization (SEO). The methods of increasing your MLM Lead Generation page popularity are always evolving.
However, there are several SEO methods that will always be at the core of Search Engine Optimization. That is what we are here to talk about.
Keywords are the biggest and quite likely the most important aspect of Search Engine Optimization. Whatever MLM home business you are in, it is imperative that you understand the concept of keywords and how it affects your MLM lead generation marketing plan.
A keyword is simply what people search for when using the search box of a search engine. It can be just one word or any number of words.
Let’s take a look at an example: keywords can be as simple as /MLM/ or they can contain many more than just one word, such as /MLM home-based business/. Since the second keyword is really a phrase, it is often referred to as a keyword phrase or a keyphrase. It is absolutely imperative that you start your SEO quest with researching and picking the right keywords and making these keywords a part of your website content.
Why are keywords so important? Well, you want your MLM leads to find you, don’t you? If you want Google visitors to see your site when searching for /the best MLM opportunity of a lifetime/, you’d better be ready with that keyphrase optimization on your pages.
I do need to caution you against an enormous mistake a lot of internet marketers make when it comes down to choosing keywords. What they do is pick the keywords based on their website content and not on how popular and profitable the keyword is. Let me show you what I mean.
If you are trying to optimize your work from home business website, choosing /work from home/ as your keyword would be a horrible idea! As I wrote this article, the number of searches for this keyword was at 309M! Quite a bit, don’t you think? Realistically speaking, what would be your chances of getting to the first page of those search results?
Before you start optimizing for a specific keyword, do your research! Searching Google for the keyword phrase /work at home ideas for moms/ reveals less than 23M results (which is still high, but you see where I am going with this). It will be 3364 times easier to get to the front page of those results, thus quickly increasing your MLM lead generation.
Your objective here is to rank high for less searched keywords, rather than low for more popular ones.
So how do you find which keywords to target?
I’d like to suggest a couple of ways. One of the criteria you should look at is your keyword search volume. It should give you an idea of how popular the keyword is. So simply go to a Google search box, type in your keyword and see how many results come up. Again, anything under 300K is pretty good. There are many different keyword tools that could be of great help in your search; to see the ones that actually work, visit “Resources” section on my Attraction Marketing Cafe blog (look for the link below).
Try different things and eventually you’ll find keywords that work great for your MLM lead generation strategies.
