More elements are being integrating into the search engine results in an attempt to provide users with a better search experience. These changes provide both a challenge and an opportunity to optimize web pages for higher search ranking. Improving image and video <a href="http://www.egretseo.com/tag/search-engine-optimization" rel="tag nofollow" title="Posts tagged with Search Engine Optimization“>Search Engine Optimization is one such opportunity.

Most websites use image code that looks something like this:

img src=”/images/product1B75.jpg” alt=”image23B” What’s wrong with this code? It’s missing the image seo information: directory name, file name, alt tag, height and width.

A better image seo format should look like:  img src=”www.yourdomain.com/images/red-widget.jpg” alt=”Red Widget Image” width=”400″ height=”340″. Linking this image to a larger version using the same format style can provide a potential added boost.

Here is a List of Image SEO Tips:

• Name image files and alt tags appropriately for improved seo relevance. Also, try to use absolute link designations, and include image size data.
• JPG files are preferred because search engines are going to interpret a GIF as a standard graphic image and JPGs as photos.
• Make image files accessible to the search engines, and not use limitations such as, robots exclusion, or javascript for clicking to see a larger image.
• Optimize the text in your RSS feed just like you should with your posts and web pages, with descriptive, keyword rich text in your title and description.
• Use keyword rich tags with your images such as captions, comments, cross-grouping, location, and themes.
• Optimize the page and the content surrounding your images or video, which can rank based on titles and text that surrounds them on the page.
• Improve your chances for videos to be found by the crawlers by creating a video sitemap and list it in your Google Webmaster Central account.
• Videos that show up in Google blended search results don’t just come from YouTube. Submit your videos to other quality video sites like Metacafe, AOL, MSN and Yahoo.
• Use the words “image” or “picture” in your photo ALT descriptions and captions. Many searches include a keyword plus one of those words.
• Enable “Enhanced image search” in your Google Webmaster Central account. Images are a big part of blended search results, helping Google to find your photos can help your SEO efforts.

Written by Rick Smith at www.10thDegree.com, an online marketing company, including a division for automotive seo

Article Source:<a target="_blank" href="http://www.articlesbase.com/seo-articles/image-and-video-search-engine-optimization-1313512.html" title="Image and Video Search Engine Optimization“>http://www.articlesbase.com/seo-articles/image-and-video-search-engine-optimization-1313512.html

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