SEO Tips for Targeting Local Markets

Posted on October 3 2009 by admin

Local <a href="http://www.egretseo.com/tag/search-engine-optimization" rel="tag nofollow" title="Posts tagged with Search Engine Optimization“>Search Engine Optimization (SEO) is the best way to increase the reach of your local business online. A higher ranking on search engine results for local products and services guarantees increased sales. Here are some basic local SEO tips to help in your marketing efforts.

Get Listed on Local Directories
Submit your website to local directories like your local Better Business Bureau and chamber of commerce, as well as to commercial directories that cater to local markets, directories like CitySearch and True Local. Google Local Business Center and Yahoo! offers free local listings. Something that you should definitely take advantage of, as most of your potential local clients usually begin their search for your products and services through one of the three major online search engines.

Leveraging Domain Trust
When you first set up a business domain online, it takes a while to generate trust with the major search engines so that you show up near the top of the search results pages. In the mean time, however you can take advantage of the domain trust of established local, industry websites by creating a sub domain with them. This will gain your business exposure. If you link to your main site in the external domains, you can also increase traffic to your website and thus help it gain more trust with Google and the other big search engines.

Make Your Address Visible
Your customers should never have a very hard time finding where you are. List your actual business address prominently on your main home page and on all other pages, if possible.

Multiple Markets
When catering to multiple local markets, make sure that you compose a unique landing page for each of the towns your targeting. If a potentially interested visitor lands on a site that lists several towns in the same page, they won’t consider it as locally relevant as a web page that caters to only one town. Los Angeles SEO services on it’s own specifically will accquire many more customers than without the local page.

PPC
Pay-per-click ad campaigns are a great way to test out keywords while you prepare for a bigger, local SEO campaign. PPC ads inexpensive and do, at least temporarily, increase your traffic significantly. If you’re targeting multiple local markets, create a different PPC ad for each one.

Ryan Frank is a 23 year writer and blogger living in San Diego, CA.

Article Source:http://www.articlesbase.com/seo-articles/seo-tips-for-targeting-local-markets-1291846.html

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Tags: local business center, SEO services, better business bureau, Search Engine Optimization, major search engines, optimization seo, commercial directories, interested visitor

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