Factors for optimal search engine ranking are often treated like top-secret information vital to the protection of the Internet! Google and other search engines aren’t big on letting website administrators in on their methods for ranking web pages in the average search, let alone giving you their version of the top ten tips for better search engine ranking. A typical search on a topic like “antioxidant supplements” can turn up hundreds or even thousands of web pages that match the search, only a fraction of which are useful for what you need. Generally, only the first 10 applicable matches are displayed on the first page. Anyone running a web site wants be in that first 10 because users will generally find and answer that satisfies them in that top 10. That’s why knowing what the top ten tips for better search engine rankings is so important.

Let’s take a close look at the top ten tips for better search engine rankings.

1. Pick the Best Target Keywords – You have to get into your target audience’s head. Your website sells bandanas for dogs and cats that you make yourself. So if someone types in “doggie bandanas” or “pet scarves” you want your site to popup in that sought after top-ten results list. If another page in your site focuses on embroidered collars, then that page needs its own keyword – perhaps “dog collars”.

2. Make sure to put your main search keyword in the title of your web page. It is absolutely vital to include your main keyword or words, so they show up in the title tag. Something like “Hot make-up for girls on sale” could work to get the attention of your target customers. A catchy title is also always a sure winner.

3. In the body of your web page make sure to inlcude your keywords and words wherever sensible, but don’t go overboard. Google and the other major search engines will penalize you for “keyword stuffing”.

4. When other sites link to you, the words they use for the link are vital. This is the anchor text, which is the clickable text of a link to your site. You should contact the other websites who are helping support your content and let them know what you prefer the anchor text to be.

5. Inbound links – It’s simple, more is better. Inbound links are very important. This is the part where you need to put on your salesman hat and aim at getting as many other websites to link to you as possible.

6. Make sure that the sites that are linking to your site are at least relevant to it. It doesn’t make sense to have a site that sells exercise equipment have an inbound link to Hot-diggity-dog Doggie Bandanas.

7. Age matters when it comes to websites. Over time you will get more hits and that improves the chance of it appearing in the top 10 results list. It’s impossible to age your site overnight – but hey, such is life. Have patience with your website.

8. Relevant Content – Don’t give your website that catchy title with a strong target keyword without making sure that the content is relevant to the topic. Those keywords need to be a part of the content on that page.

9. Generate HTML links on the home page of your website that guides to other related parts deeper inside your website.

10. Perhaps this tip should have topped the top ten tips for better search engine rankings list. Don’t do spamming! Don’t try and stuff the same keyword into a meta tag repeatedly. Don’t use hidden invisible text – even though it can be tempting, it doesn’t work. The search engines can pick stuff like that apart in a split second.

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