Google Seo Basics For Beginners

Posted on March 19 2010 by admin

Internet marketing can be broken down in to two main categories, sponsored links and <a href="http://www.egretseo.com/tag/search-engine-optimization" rel="tag nofollow" title="Posts tagged with Search Engine Optimization“>Search Engine Optimization. Sponsored links involve you paying a third party a flat rate to link to your website, much like placing an advert in a newspaper or magazine, or paying money to them only when someone actually clicks on the link, also known as pay-per-click. By paying for sponsored links you can get the exposure you want with immediate effect. The downside is that it can quickly become expensive, and once you stop paying, you stop getting visitors to your website. <a href="http://www.egretseo.com/tag/search-engine-optimization" rel="tag nofollow" title="Posts tagged with Search Engine Optimization“>Search Engine Optimization (or just SEO) is the method of getting ranked in Google, Yahoo and Bing on the basis of the quality of your website alone. SEO should be your long term objective because, after your initial investment, you continue to get visitors to your website for very little outlay, and quite possibly even for free. To succeed with SEO, the first step is always to establish what exact search terms, also known as keywords, your potential customers are using when searching for whatever it is that you are offering. On-site optimization is the next SEO consideration. This involves altering page names, headings and tags to include your chosen keywords and phrases. This is necessary so that any visiting search engine spider or robot is left in no doubt over what your website is about. The content of a website is also rewritten to incorporate the keywords that you want to rank highly in the search engines for. The best approach is to have each page of a website target one specific keyword, or keyword phrase. Still, the rewritten content must also be well written for any human visitor. SEO never stands still for long. Google, which accounts for the vast majority of search traffic on the web, is continually changing the algorithms it uses to determine which websites should be ranked in which positions, and with the emergence of new Internet surfing habits, such as the prevalence of social media sites and user generated media content, the field of SEO will never be one in which you can relax and think that you have the job done.

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