SEO Tips to Manage Content Development

Posted on April 28 2010 by admin

Each page that you add to your site is an asset for SEO. Depending on your content development strategy and execution, you can harness the various cycles of link flow to maximize visibility in search engines.

Managing Content Cycles

The three cycles of content (fresh, normalized and authoritative) should be part of your SEO arsenal to exercise at will. This post provides the basis of how and why.

Content Considerations:

Page freshness
Global Normalization
Authority

Considering the three phases of a page in your website (introduction, integration and authority / foundation), the trick is to manage the various cyclical stages of keyword development to impact a positive ascent for your primary, secondary and tertiary keywords.

Although we know that keyword research is the basis of a stable Search Engine Optimization campaign, consider market analysis and keyword research the SEO blueprint that when cultivated can (a) chip away at competitive keyword verticals (b) stem into various semantically related mid-tail and long-tail phrases and (c) deliver bursts of predictable traffic based on the competitiveness of the co-occurrence of content presented.

Managing this process by measuring the impact of (1) conversions (2) bounce rate (3) loyalty / time spent on site and (4) pages consumed per visit – based on the tangential keyword the visitor arrived on allow you to determine which keywords are ideal for additional cultivation.

Execution:

Mirroring on page architecture
Developing internal link ratios (through co-occurrence)
Deep link development

Mirroring on page architecture – Simply put, this means to (a) create a page with exact match representation of the keyword or phrase, i.e. if the keyword is affordable concert tickets, then the title would be:

Title: Affordable Concert Tickets
Description: ABC company offers affordable concert tickets, cheap last minute tickets and discount tickets for “alternative keyword”.
URL: domain.com/affordable-concert-tickets
H1 Tag: Affordable Concert Tickets
H2 Tag (optional): Discount Tickets, Cheap Tickets
On Page Content: 750 words at least 300 unique, try to bold one instance of the keyword and either use on page #anchors, or link to the page with the keyword or keyword(s) affordable, cheap, discount and the modifier tickets.
Layer Content: Add additional pages on the topic with stemmed related keyword variations to reinforce topical relevance.
Internal Links: Always ensure the same target page is selected for specific keyword variations (excel works fine to map out keywords and corresponding landing pages).

Then, rinse and repeat this unified tactic until any of all of your keywords appear in the top 20 results of the SERP’s on their own accord, then develop an off page internal link building plan to augment the most competitive keyword(s) landing page variations.

The rule of thumb is for any page you want to appear in the SERPs and maintain some type of prolonged buoyancy, 10 inbound links should suffice to (a) qualify that URL as a contender if augmented by internal links and (b) pass page rank and authority on the next update as a result of the deep links and extended internal linking.

Harvesting Legacy Content:

After 4-6 months, the pages you created have long since moved out of the fresh content factor, subsided, been assimilated and now can be leveraged as a pivotal foundation for trust to augment preferred content.

All pages may start at the same level (0), but do have an equal opportunity to evolve into bona fide power-house pages capable of capturing multiple rankings for keyword variations as ideal destinations for eager consumers executing corresponding search queries in search engines.

The SEO Tactic:

Map out the keywords that need a boost in the SERPs.
Use the site colon command site:yourwebsite.com keyword
Find the first occurrence of the keyword (the higher the better in the body copy) then edit the text to link to your preferred landing page.
Repeat this for the first 10, 20 or 30 occurrences per keyword.
Measure results and continue to either (a) create fresh content to introduce into the cycle (b) build deep links to the preferred landing pages or (c) dig deeper into the 40, 50 and 60 keyword co-occurrence mark and use slight variations (to mix up anchors to the target page) to gain additional buoyancy from on page optimization / internal linking.