Are you making enough money from your website? There are a number of ways to monetize a site. Aaron covers the options in extensive detail in the “Monetization” members area , however today we’ll take a close look at just one aspect of monetization, Affiliate Marketing. What Is Affiliate Marketing Affiliate Marketing is a marketing [...]
In 2009, Google places a lot of trust in authority. Authority, in terms of ranking, typically means “an established site with a high number of inbound links from authoritative sources”. Ranking might also have something to do with popularity. And the usage patterns on your site. And various other signals of “establishment” known only to [...]
The conventional SEO strategy goes like this: Research keywords Optimize site for those keywords Link internal pages using keyword loaded terms Get links from other sites with keywords in the link These days, this strategy isn’t working as well as it used to. If a site isn’t genuinely interesting and isn’t worth remarking upon, it [...]
Framing is when you use language to set the agenda. Framing is short for “frame of reference”, meaning “a set of ideas, conditions, or assumptions that determine how something will be approached, perceived, or understood”. This is a very important concept in marketing, and business in general. By using an appropriate frame of reference, you [...]
The #1 SEO Community Since the end of last year (when we started working with Conversion Rate Experts) we went from sorta not caring too much about conversion rates to making it a priority. Part of the reason we originally did not worry about it was just because I wanted to keep adding value to [...]
I’ve been self employed most of my life and once in a while, I hit the motivational pit. Lack of motivation was easier to combat when I ran a business with customers. Being accountable for my actions drove me to get up early in the morning and commit my end of the bargain. However, running [...]
