If you’ve optimized your website, you’re probably receiving targeted traffic from search engines. You know what phrases prospects are searching with, to find your website. As we’ve said several times, however, SEO can only walk the customers through your door, it can’t make them purchase. SEO and the sales pitch…Are you sending the right message? [...]
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How Do You Do Local SEO? It’s quite clear that local SEO will be *one* of the places to be in 2010 and beyond. Need convincing? Check out: Google and Yelp’s failed deal – If local search was unlikely to see a decent ongoing up tick, Google might not have as much interest in [...]
In most cases before you even launch a new website the most important part would be to decide which keywords you are going to focus on. There are many factors to consider when doing so, how much of a budget do you have? Are you an independent or have a large company? Are the keywords [...]
We’ve all heard that content is king, but what kind of kingdom are you giving your people? If Content is King, Relevance is Queen! The average marketer will run a totalitarianism kingdom, in which all content focuses around a particular product or company. “Shamefully self promoting” is how my SEO co-workers refer to it and [...]
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Many car dealers make the error of making glamorous websites that are very visually appealing but still do not receive a giant amount of traffic and an even smaller amount of sales despite the incontrovertible fact that they feel they should. The reason is because while making a vehicle lot look engaging can change amount [...]
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