If are familiar with the concept of SEO and targeting specific audiences based on demographic or psychographic profiles, all of that is a wash when you consider targeting consumer search behavior instead. Targeting Search Behaviors Instead of Just Keywords This by far is one of the most underutilized components of market research. The idea is [...]

A seasoned SEO will tell you, it’s not always the keywords you choose that will drive the most visitors and traffic to your website.You have to implement keyword research to find the keywords that yield the most traffic and inherent potential for conversion. Which Keywords Send the Most Traffic? Often, according to analytics, it’s the [...]