The only thing better than one search result in the top 3 positions in Google is two search results from a double ranking.  This SEO tip works from pushing a competitor off the first page to broadening your websites keyword funnel and double traffic and conversions. Two Results are Better than One I read somewhere [...]

Getting link equity out of a website means that every link used to (a) link to another page or (b) leaving any page is optimal for passing on hierarchical intent to the page it links to. In other words, make each link count. Although the ramifications of this type of analysis and implementation are indigenous [...]