In October of 2008 Eric Schmidt announced that SEO was about to get really ugly for anyone who doesn’t own a brand. He didn’t word it that way though. Rather, he stated “Brands are how you sort out the cesspool. Brand affinity is clearly hard wired. It is so fundamental to human existence that it’s [...]
Paid Links Are Spam Buying links is considered spammy by Google because it is a ranking short cut which subverts search relevancy algorithms. And so Google considers it a black hat SEO practice. Links are somewhat hard to scale because (outside of those who create a network of spam) it is time intensive to find [...]
First I would like to thank Matt Cutts (Software Engineer and Chief of the Webspam Team for Google) and Eric Enge from Stone Temple Consulting for the great interview they published on March 14th. Google SEO: Topics from Matt Cutts Eric Enge Interview Thanks to this interview, a plethora of looming misconceptions about SEO can [...]
Keyword research is the first step in any SEO (Search Engine Optimization) campaign. This is the phase where you compile various critical keywords based on your vertical market, competitors, trend analysis and emerging market trends. Choosing the Right Keywords for Commerce The key is to find the sweet spot in between where context, action words [...]
The conundrum about ranking for specific keywords using Search Engine Optimization (SEO) to rank higher in search engines is based on a trinity of crucial metrics. SEO Tutorial for Developing Rankings and Authority This SEO tutorial covers SEO tips and techniques that you can apply to your website(s) to develop more authority which in turn [...]
Virtually any offline business can benefit from an online presence, and if you think for one moment that your competitors are not using SEO, then think again. Organic search engine traffic is a by-product of the collective chatter that occurs through the conversation of commerce. Coupled with impulse and intent, consumers string together (known as [...]
Websites that are adept in SEO have inherent self defense in search engines. Call it the grandfather effect, topical relevance, term frequency, link popularity, authority or whatever you like, but challenging a contender for a competitive keyword is not to be taken lightly. Grasshopper, Be Careful Who You Challenge! After hearing “how long will it [...]
In a world where posturing doesn’t pay the bills and results define the scope of SEO competence. What are some of the genuine SEO factors that separate amateur SEO’s from professional SEO companies; meaning those capable of producing stellar results regardless of the competition, market or keywords? What Separates Professional SEO's from Fly-by-Night Amateurs? Knowing [...]
Does brand matter? That seems to be a question Google wants to challenge. Eric Schmidt offers quotes like “brands are how you sort out the cesspool”. Google’s search algorithms this year have put more weight on domain authority (which is often associated with brands). But while Google is telling everyone else to build a brand, [...]
Just before last week’s SES conference Google announced the launch of their new caffeine infrastructure: For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, [...]
