You hear three terms thrown around like a rag doll in SEO and SEM, but what is the bottom line when talking about clicks, keywords and conversions? Clicks, Keywords and Conversion Impressions matter, but without clear conversion funnels or “preferred visitor paths” what leaks is consumer interest and intent. Don’t write a Nancy Drew novel [...]

Creating convergence through topical relevance is an extremely powerful SEO, technique. In other words, clearly delineating a preferred landing page or champion page to represent specific keywords sends a clear signal to search engines which pages should rank for distinct keyword variations. SEO Tips to Create a Champion Page In specific, concentrating internal links and [...]