This blog is continued from my last blog, “I Have Traffic…Now What?” In that blog, we discussed that SEO was only half the battle of Internet marketing. Now that you have traffic, you need conversions. And the only way to get conversions is to optimize your site for sales. We talked about the importance of [...]

Many people who enlist for SEO services are thrilled to see that their traffic numbers are higher than ever before. But then they are quickly puzzled to see that their conversions have not increased, or have increased very little. Getting Traffic is Not Enough… That is because traffic, or SEO, is only half the battle. [...]

Search marketers know that if the title of the ad matches the searchers keyword query, they stand a good chance of getting the click. This mirroring strategy works for obvious reasons. The visitor already has a psychological attachment to the phrase – after all, they typed it in! Making Sure You Get The Click A [...]

What is the purpose of that new page you’re adding to your site? Is it to rank highly for a keyword term? That’s half the battle won, of course After the visitor has arrived on your page, what do you want the visitor to do next? According to Seth Godin, you probably want a visitor [...]