On the heels of the Panda 2.2 a document classifier (digital quality rater) machine learning algorithm, Google unleashed a long-overdue PageRank update to shake up the web as we know it for SEO’s and webmasters alike. Google PageRank Update While this event may not carry significance for non-SEO types, for affiliates, webmasters or internet marketers [...]
Ok, in case you haven’t noticed, there have been recent recurring reruns in the SERPs (search engine result pages) lately of stale /cached pages and anomalies in rankings like unknown competitors jumping from page 3 to page 1 that rise, rank and vanish. What the "H#@&" is webcache.googleusercontent.com? Vacillations in search results are normal, but [...]
When it comes to SEO and search engines, cache is king. One of the most simple metrics of measuring the wealth and authority of a web property is how many pages are indexed and whether or not preferred landing pages are established. Structuring Your Link Hierarchy However, before visitors can arrive, search engines need to [...]
As of late with the new Google caffeine algorithms making their presence known, it is more important than ever to take these SEO considerations in mind. Can You Keep Up With Google Caffeine? 1) Unique Content: Content must be unique in order to remain indexed. 2) Minimize Duplication: Duplicate content filters are more sensitive to [...]
Managing the volume and quality of links in to links out for each page represents a critical metric of internal linking and on page SEO link equity. This alone is a predominant variable in SEO which can either consolidate or diffuse additional layers of optimization and directly impact indexation and / or rankings. Managing Rankings [...]
How to use Google Analytics properly to get correct figures for your reports. From the article: Indexation for SEO: Real Numbers in 5 Easy Steps. Can you imagine? A number that means nothing, fluctuates 300% between data centers, … Read the original: How to use Google Analytics properly to get correct figures for … Share [...]
Avoiding Google’s supplemental index in the first place is a whole lot easier than trying to get your pages out of it once they lose SERP (search engine result page) appeal. Any good SEO knows that rankings are all about indexation (which means getting more pages in a search engines index). SEO Tips to Increase [...]
Getting link equity out of a website means that every link used to (a) link to another page or (b) leaving any page is optimal for passing on hierarchical intent to the page it links to. In other words, make each link count. Although the ramifications of this type of analysis and implementation are indigenous [...]
Boilerplate type elements crapper include; Headers, Footers, Navigational elements institute throughout a place or a single page. When hunting at multiple pages ordinary elements crapper also be identified much as the catchword ‘Copyright 2009? for example. Within a piece of noesis ordinary pot plate elements much as a copyright notice or navigational course (Home, ‘Contact [...]
