What is the point of driving traffic to a website if you send them away from bad design once they get there? Sure, SEO is important but so is usability, creating a frictionless user experience, having a unique selling proposition, compelling call to action and appeasing layout to complement the SEO process holistically for online [...]
Search Engine Optimization (SEO) revolves around keywords, intent and search behavior. Keywords and Contextual Modifiers Motivated Buyers Use Through understanding motivated buyers, contextual keyword modifiers and search query intent, you can bride the gap of utility and position your pages for mass consumption through tactful conversion copywriting. Just like a mask, keywords represent the face [...]
Often you hear people say, “if I only knew then what I know now”, and how things would be different if I could have applied the pearls of wisdom from the start, instead of just random knowledge. Similarly in SEO there is a frequent disconnect between SEO techniques, tactic, strategies and the reason for implementing [...]
Regardless of whether your online marketing campaign utilizes SEM (search engine marketing) or SEO (Search Engine Optimization), keywords are responsible for translating intent. Stop Targeting Keywords, Target Search Behavior Instead Keywords are the words people use when trying to get a point across or more specifically find something. As such, their language is already closer [...]
IIf you could tell the web 2.0/read-write/blogging/crowd-sourcing crowd one thing about search marketing, what would it be? In a recent talk, given to bloggers, by Google Engineer Matt Cutts, Matt posed the question: “What Do SEOs know that bloggers might not know?” Matt goes on to talk about the merits of keyword research in terms [...]
Knowing where people are looking is the first rule of search. SEO is only useful as a medium to deliver relevant consumers to your website. If it fails to do that, then it is obsolete as a viable solution for new business development. The second rule of search is understanding intent and how to intersect [...]
It’s no secret that with SEO it’s all about getting the click! Similarly, there is no doubt that positioning is the first step in monetization and conversion. What's Your Click Style? If there is no click through (on some level) there is no conversion. What may have started as a tangent stemmed from one search [...]
