Knowing which SEO metrics work, why they work and when to employ them, is what differentiates authority sites that enjoy top 3 results in search engines vs. sites that simply can’t pull rank. Domain Trust, Page Strength, the Content and Link Freshness Factor and more… To understand how to create rankings, you have to assess [...]

Getting link equity out of a website means that every link used to (a) link to another page or (b) leaving any page is optimal for passing on hierarchical intent to the page it links to. In other words, make each link count. Although the ramifications of this type of analysis and implementation are indigenous [...]

Recently a well known SEO blogger mentioned that they didn’t understand why real professional SEOs advocate variation between page titles and on-page headings. This blog post is a free SEO consult for that person Hopefully it clears the public SEO space of some misinformation. Are You Missing Keywords? People search for literally billions of unique [...]

Anchor text (the text in a link) and anchor text optimization (a facet of SEO), provides webmasters with a unique opportunity to sculpt a preferential or tiered pecking order. Optimizing Internal and External Link Anchor Text This pecking order cultivates continuity with search engines as well as assists human visitors (the ones that pay the [...]

There are a lot of parallels between Google AdWords and SEO, and a lot of the beginner mistakes are the same for both traffic acquisition strategies. I figured it would be worth outlining some of the most common ones to help save you money on your search engine marketing campaigns. Weak Domain Name All Search [...]