It’s a known fact that each page should pack an SEO Punch. Each page in your website should have a purpose. If you have a multi-purpose page, it may be too broad, diffused or not specific enough to engage readers and / or search engines. How to Pack an SEO Punch One of the main [...]
PageRank Sculpting is, essentially, the practice of targeting PR by limiting link flow to other pages within a website. Adding a nofollow attribute to one link so that it will not take value away from other links on the page. PageRank Sculpting or Designing LinkFlow? In a recent interview, Matt Cutts professed that PR sculpting [...]
What percentage of visitors is leaving your website because they cannot find what they want? Aside from SEO and driving traffic to a website, what happens after they arrive is even more important. Converting SEO Bounce Rates to Clients Is your sales copy disjointed, is there a clear call to action, are you speaking to [...]
In the competitive realm of SEO, honest business people are often tempted to resort to less-than-honest forms of internet marketing. We’ve all heard the rumors about competitors clicking on your PPC ads thousands of times to drive up your fees and we’ve all seen the spammers who post content on any blog post they can [...]
If you’ve optimized your website, you’re probably receiving targeted traffic from search engines. You know what phrases prospects are searching with, to find your website. As we’ve said several times, however, SEO can only walk the customers through your door, it can’t make them purchase. SEO and the sales pitch…Are you sending the right message? [...]
Being a strong middle man is crucial to your return on Search Engine Optimization. Before embarking on an all out SEO blitz, it’s important to take a step back and analyze the semantics of the phrases you are targeting. Sure, you’ve analyzed the search volume of all the phrases that are relative to your products [...]
As a great blogger once said, in the world of SEO, content is king. And, one of the most efficient methods of adding content to a site is through a blog. Daily posts on a blog will not only steadily increase the amount of content on your site, but it will also provide a resource [...]
Let’s say you represent a BIG brand; one that is a household name. Next, let’s say that your products or services are not e-commerce based. Want an example? Sure, let’s use Deloitte, the consulting firm specializing in tax, accounting, strategy and technology integration. SEO and Big Brands A potential customer isn’t going to use a [...]
Are you thinking to narrow or perhaps “too national” when it comes to SEO and augmenting your global presence? There is a reason for the www in front of your URL, it is after all the world wide web… Harness the Power of the WWW using International SEO But what does this mean to you? The WWW implies that somehow in [...]
This blog is continued from my last blog, “I Have Traffic…Now What?” In that blog, we discussed that SEO was only half the battle of Internet marketing. Now that you have traffic, you need conversions. And the only way to get conversions is to optimize your site for sales. We talked about the importance of [...]
