If are familiar with the concept of SEO and targeting specific audiences based on demographic or psychographic profiles, all of that is a wash when you consider targeting consumer search behavior instead. Targeting Search Behaviors Instead of Just Keywords This by far is one of the most underutilized components of market research. The idea is [...]

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Here is a quick SEO technique to help search engines and readers cut to the chase when categorizing your content. Just like when you get in an elevator and expect to see an indicator of where you are to “validate” that you are on the right floor when you get out, relevant titles and / [...]

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