Making money with your website is not as difficult as the gentlemen in this graphic depicts. However, it does require that you understand the basic premise of relevance, positioning and the persona of the consumer that is intended to react to your value proposition. Does your online marketing make dollars and sense? Depending on your [...]
If are familiar with the concept of SEO and targeting specific audiences based on demographic or psychographic profiles, all of that is a wash when you consider targeting consumer search behavior instead. Targeting Search Behaviors Instead of Just Keywords This by far is one of the most underutilized components of market research. The idea is [...]
When many online marketing and Search Engine Optimization ( SEO ) professionals hear the phrase “ search behaviors,” one of the immediate assumptions is the association with a text box and a button labeled “ search ” or “find. … More: Understanding Orienting Search Behaviors For SEO & Conversions Share this on del.icio.us Digg this! [...]
Search Engine Optimization (SEO) is a combination of distinct processes designed to improve search engine placement for your website. However, what does that really mean when you break it down to performance and performance benchmarks? Do higher rankings always translate to higher sales conversion? The answer depends on how thorough your research was in determining [...]
