As smart as Google is, their search engine uses an algorithm based on natural language and the relationships or connectivity of semantic occurrences (otherwise known as shingles, i.e. groups of words or phrases) to ascertain context. Semantic Connectivity These semblances, e.g. relationships are the fabric of relevance and intent and represent the convergence of allowing [...]
It’s a known fact that each page should pack an SEO Punch. Each page in your website should have a purpose. If you have a multi-purpose page, it may be too broad, diffused or not specific enough to engage readers and / or search engines. How to Pack an SEO Punch One of the main [...]
Creating convergence through topical relevance is an extremely powerful SEO, technique. In other words, clearly delineating a preferred landing page or champion page to represent specific keywords sends a clear signal to search engines which pages should rank for distinct keyword variations. SEO Tips to Create a Champion Page In specific, concentrating internal links and [...]
Today’s SEO Tip will cover semantic Theming and Siloing your website to increase topical relevance and search engine rankings. SEO Tips for Nurturing Your Semantic Theme There are a number of ways to achieve top rankings in search engines; but one of the most important aspects of SEO is to mirror and match your top [...]
The conundrum about ranking for specific keywords using Search Engine Optimization (SEO) to rank higher in search engines is based on a trinity of crucial metrics. SEO Tutorial for Developing Rankings and Authority This SEO tutorial covers SEO tips and techniques that you can apply to your website(s) to develop more authority which in turn [...]
What are the 6 critical steps for launching a successful SEO website? If I had to list them in order, it would go something like this… 6 Steps to Launching a New Website 1 – Having a Reasonable Goal in Mind: Having a reasonable goal means understanding that depending on your strategy, resources and competency [...]
Websites that are adept in SEO have inherent self defense in search engines. Call it the grandfather effect, topical relevance, term frequency, link popularity, authority or whatever you like, but challenging a contender for a competitive keyword is not to be taken lightly. Grasshopper, Be Careful Who You Challenge! After hearing “how long will it [...]
If you are involved in SEO and make your living ranking websites for competitive keywords, you have to know which of these three aspects (SEO, Competition or Authority) you are up against. Particularly when you’re challenging another contender for their coveted search engine position. SEO, Competition or Authority? Know Your Strengths or When to Just [...]