Rather than thinking of SEO as an afterthought and trying to make good on a bad situation, a savvy webmaster integrates a topic holistically into their website on multiple levels to emphasize relevance through an through. Building SEO into the Core of Your Website To conquer competitive verticals using SEO, you need to build topical [...]
Google recently announced their fade in homepage. From a marketing perspective I think it is interesting to try to figure out why they did that. Marissa Mayer wrote: the variant of the homepage we are launching today was positive or neutral on all key metrics, except one: time to first action. At first, this worried [...]
Does brand matter? That seems to be a question Google wants to challenge. Eric Schmidt offers quotes like “brands are how you sort out the cesspool”. Google’s search algorithms this year have put more weight on domain authority (which is often associated with brands). But while Google is telling everyone else to build a brand, [...]
